Eidah Gimmel learned about the Osem factory which was moved to Sderot to promote industry in the south. Osem created a fund worth millions of shekels to support the residents of the city of Sderot after the events of October 7th. Eidah Gimmel participated in a “Chopped” style challenge, in which they got a box of mystery “Osem” products and were required to use them to create delicious dishes for the judges.