Today Eidah bet learned the inspiring story behind Elite Chocolate, from the family’s aliyah and perseverance in building a successful company to it’s merger with Strauss, another company founded on similar zionist values. In a true Amikam moment, they also learned how Elite recently released a special edition chocolate bar benefiting the Irgun Nechei Tzahal, supporting wounded  wounded soldiers. They then visited our chocolate factory, made chocolate slime, and, of course, enjoyed some delicious chocolate treats!