On Yom Ha’Aliyot, we are celebrating the stories of the families who made aliyah and made an impact on Israeli industry. Today, Eidah Gimmel visited our Strauss-Elite factory. The chanichim heard about the inspiring story of Eliyahu Franchenko, the founder of Elite Chocolate. He made aliyah from Russia in 1933 and built a successful empire selling chocolate and coffee, Elite products are enjoyed all over the world. The chanichim honored his story by making hot chocolate bombs. They also heard about the Strauss family story and made ice cream. Stay tuned tomorrow to hear more about the Strauss family aliyah success story.