Today, Eidah Daled visited the Strauss-Elite factory. Along with hearing the story of Eliyahu Franchenko, the founder of Elite, they also heard about the story of Hilda and Richard Strauss. The founders of the Strauss Dairy empire. The Strauss family made aliyah from Germany in 1936. They started their dairy farm with 2 cows, selling milk door to door. Eventually they successfully developed into a world- renowned dairy and ice cream company. They merged with the Elite chocolate business. To honor their story, the chanichim made chocolate bombs and ice cream in a bag.